Shipping features is the easy part. The hard part is making sure those features actually change something for the people who use them.
Teams that measure themselves by output — tickets closed, features launched — tend to stay busy and feel productive while moving no real metric. Teams that measure themselves by outcomes start every initiative with a question: what behaviour are we trying to change, and how will we know it worked?
That single shift reframes the roadmap. Instead of a list of things to build, it becomes a set of bets on the change you want to see — each one falsifiable, each one tied to a metric you actually care about.