Felipe Cordovés

Lead product and technology for FIFA's Media Operations portfolio — five products serving accredited journalists, photographers and broadcasters — through the FIFA Club World Cup 2025 and the FIFA World Cup 2026, the two largest tournaments in FIFA's history.

• Delivered the FIFA Media App and Media Hub as the primary working tools of the tournament: 91% of accredited media rated the app useful or extremely useful, 76% used it multiple times a day, and 69% named it the FIFA channel they relied on most — 3x the next channel.
• Sustained a 97% engagement rate and 50% DAU/WAU stickiness across the 40-day tournament with 12.6K accredited media users, against a 55–70% benchmark for consumer apps.
• Own FIFA's media department annual technology envelope end to end (budget governance, forecasting and monthly executive business reviews), landing the year 27% under the original approved plan with no cut to tournament scope.
• Manage strategic vendors and systems integrators across contract negotiation, SOW scoping, performance tracking and offboarding.

Unblocked a stalled engagement: led discovery and product definition for the guest-facing digital experience of a sovereign-fund entertainment developer building theme-park complexes across five cities.

• Moved a team that could not advance to a client sign-off architecture, handed to delivery in six months.
• Defined the information architecture for a multi-destination portfolio mapped to a seven-stage guest journey, benchmarked against the highest-performing theme-park sites, and authored the outcome-based measurement framework (engagement, conversion, revenue per guest).
• Specified a generative-AI host to solve the category's core failure mode — guests unable to find pricing or park maps — with a phased LLM roadmap, acceptance criteria and accessibility requirements built in.

Founded and ran a two-sided B2B talent marketplace end to end, leading 15 people across product, engineering, design, marketing, sales, legal and operations.

• Modelled the P&L and unit economics, set the pricing architecture, incorporated the US entity, secured trademark registration, and stood up payroll, tax and compliance operations for cross-border contractor hiring.
• Went from concept to launch in six months on a trust-differentiated platform: semantic AI talent search, employer-sponsored vetting, on-chain reputation and crypto payment rails. Invite-to-signup converted at 15% vs a 10% model assumption; 80% of registered talent completed onboarding.
• Closed the first end-to-end transaction within five months of launch — client, hire, contract, payment and compliance all executing in production — including a signed agreement with a Fortune 500 company.
• Diagnosed the demand-side stall rather than defending it: isolated six root causes from buyer objections, quantified the pricing gap against incumbents, and produced a repricing plan removing the double-charge structure buyers rejected.

Led 0-to-1 AI products for internal and enterprise markets with a 30+ person cross-functional team across 8 countries.

• MagnifAI (formerly Augmented Testing) — AI Visual Testing Platform (2020–2023): turned an engineer-led AI experiment into a commercial product line — product thesis, pricing model and business plan — from zero to first revenue with two enterprise clients (a Fortune 500 industrial-automation company and a global automotive manufacturer).
• Proved the case at 3x faster visual validation and capacity freed equal to five full-time quality engineers; built 4-tier licensing and a modelled path to $1M ARR. Revenue tripled the next year, the platform reached a media group with 50M+ monthly users (release validation cut from six weeks to 35 minutes), and it earned recognition in Forrester's Modern Application Development Wave.
• Augmented Recruiting — AI interview & screening platform (ASR + NLP + ML, 2020–2021): 0-to-1 product deployed across Globant's global recruiting, scaling from 11K to 115K interviews created and 3.7K to 34K completed in a year (~10x throughput with no proportional headcount).
• Grew AI-assisted coverage to 73% of new hires and applicant coverage from 6% to 34%, sustaining 96–97% candidate satisfaction with drop-off under 8%.

Agile transformation and coaching for teams and clients at a leading design-software company.

Full-stack development across enterprise client engagements.

Built the first Electronic Headquarters for the Latin American Cadastre system — a government-scale application.